Case Studies
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Portfolio
Connecting After Hours clients
Enhancing Product Visibility with Creative Videos
Duration: 2 weeks
Business Promotion
Prema Shan, the owner of Pregan Wellness, sought to create engaging video content to promote her products. The goal was to provide valuable information to potential customers and increase product visibility.
Services: Video Advertising & Digital Marketing
After Hours proposed the development of two informative videos that could be repurposed for ongoing marketing efforts. To maximize reach and generate inquiries, a strategy was implemented to advertise one of the videos on social media platforms.
Digital Marketing: RM100 spent = 7 Enquiries & 1300 Leads (60% efficiency)
The video production process was completed within two weeks, demonstrating the efficiency of the approach. A digital marketing campaign was launched on Facebook and Instagram, with an advertising budget of RM100. Within six days, the campaign generated 7 messages from interested individuals, and the cumulative reach exceeded 1300. This highlights the effectiveness of video content in driving engagement and generating leads.
Business Development & Digital Transformation
Duration: 6 months
A Brand New Idea
Siga Tiagu, an experienced person in the wills and trusts industry, sought to enhance his business visibility and offer a valuable online tool to potential clients. The goal was to create a user-friendly Asset Distribution Calculator and establish a strong digital presence.
Services: Web Development, Website Design & Digital Marketing
After Hours partnered with Siga Tiagu to devise a strategic approach. A two-month planning phase involved in-depth discussions and the utilization of AI-powered tools to develop a comprehensive business development plan. The execution strategy focused on three key areas: branding, website development, and digital marketing.
Digital Marketing: RM50 spent = 4 to 40 New Followers (80% efficiency)
Within one month, After Hours successfully developed and integrated the Asset Distribution Calculator into a new website and created a funnel system. The calculator provided a valuable resource for individuals seeking to understand the distribution of their assets. Additionally, a targeted digital marketing campaign was launched, resulting in a significant increase in social media followers. In just six days, the Facebook following grew from 4 to 40, demonstrating the effectiveness of the approach.
Amplifying A
National Level Spelling Competition
Duration: 1 month
30 Days Quick Promotion
Success Pathway Academy (SPA) sought to expand the reach and engagement of their second annual National Tamil Spelling Competition 2024. Having experienced significant success with the inaugural event, SPA aimed to leverage digital platforms to attract a wider audience.
Services: Social Media Administration, Content Creation & Digital Marketing
After Hours was engaged to develop a comprehensive digital marketing strategy. Through a collaborative process, a one-month marketing plan was devised, encompassing social media management, content creation, and paid advertising. Leveraging AI-powered tools, After Hours produced a variety of engaging materials, including posters, videos, and compelling copy.
Digital Marketing: RM60 spent = 168 new enquiries (100% efficiency)
The digital marketing campaign yielded impressive results. The posters and videos generated substantial reach across relevant social media platforms. Notably, After Hours successfully secured 168 new inquiries about the competition with a modest advertising expenditure of RM60 over a 10-day period. This demonstrates the effectiveness of the targeted approach and the value of AI-driven content creation in achieving marketing objectives.
Empowering Tamil Schools with Digital Portfolios
Duration: 2 months
After Hours is always ready to help/provide schools with any digital assistance. We prioritize a well-designed digital environment for students to thrive and learn.
Tamil schools sought to establish a strong online presence to showcase their activities and engage with the public. They required a digital platform that effectively communicated their mission and achievements.
Services: Website Designing
After Hours offered a comprehensive solution to create customized school websites and blogs. Through collaborative discussions, a standardized budget was agreed upon to ensure the development of well-designed websites with user-friendly interfaces.
Website Design: 6 months = 4 Tamil School Websites
After Hours meticulously gathered information from the schools to create websites that aligned with their unique needs. The websites incorporated essential features like a Pendidikan Digital Portal, as mandated by the Malaysian Government. Additionally, a dedicated page was included to introduce students to the rapidly evolving field of AI technology and its valuable tools. This approach empowered the schools to effectively communicate their offerings and connect with a wider audience.